Demonstrators and Product Promoters
Every task in this role, whether it passes the census's structural hand-over screen, which models pass it, and why. It is a screen, not a claim about what AI can do: a task can pass and still be beyond the systems of the day. The stricter and looser rules re-vote every task, and small differences between roles are noise.
Passes the screen · 1 of 21 tasks
Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
quick to check, an existing check settles it, and a mistake is cheap · 5.9% of the role's time · $131M · passed by Claude Sonnet, Gemini 3.1 Pro · the models disagreed
Does not pass
Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
physical work, outside the screen · 8.9% of the role's time · $198M
Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
physical work, outside the screen · 8.5% of the role's time · $189M
Keep areas neat while working and return items to correct locations following demonstrations.
physical work, outside the screen · 7.9% of the role's time · $177M
Sell products being promoted and keep records of sales.
physical work, outside the screen · 7.3% of the role's time · $163M
Suggest specific product purchases to meet customers' needs.
reason given most often: no existing check settles it · 7.1% of the role's time · $159M · waiting on a check
Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
physical work, outside the screen · 6.6% of the role's time · $147M
Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
physical work, outside the screen · 5.7% of the role's time · $127M
Identify interested and qualified customers to provide them with additional information.
reason given most often: no existing check settles it · 5.2% of the role's time · $115M
Instruct customers in alteration of products.
physical work, outside the screen · 4.4% of the role's time · $98.7M
Work as part of a team of demonstrators to accommodate large crowds.
physical work, outside the screen · 4.3% of the role's time · $95.8M
Practice demonstrations to ensure that they will run smoothly.
physical work, outside the screen · 4.3% of the role's time · $95.2M
Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
reason given most often: no existing check settles it · 3.6% of the role's time · $80.9M
Research or investigate products to be presented to prepare for demonstrations.
reason given most often: no existing check settles it · 3.6% of the role's time · $80.4M · waiting on a check
Transport, assemble, and disassemble materials used in presentations.
physical work, outside the screen · 3.5% of the role's time · $78.6M
Prepare or alter presentation contents to target specific audiences.
reason given most often: no existing check settles it · 3.3% of the role's time · $73.4M · waiting on a check
Stock shelves with products.
physical work, outside the screen · 2.6% of the role's time · $57.4M
Provide product information, using lectures, films, charts, or slide shows.
reason given most often: no existing check settles it · 2.3% of the role's time · $51.7M · waiting on a check
Recommend product or service improvements to employers.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.3% of the role's time · $51.6M
Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
physical work, outside the screen · 1.7% of the role's time · $38.9M
Train demonstrators to present a company's products or services.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 0.9% of the role's time · $19.6M
Where this role works
| Industry | Workers | Wage bill | Passes the screen | All three pass |
|---|---|---|---|---|
| Advertising, Public Relations, and Related Services | 19,080 | $713M | $41.8M | $0 |
| Beverage Manufacturing | 11,270 | $490M | $28.7M | $0 |
| Food and Beverage Retailers (4451 and 4452 only) | 7540 | $293M | $17.2M | $0 |
| Management, Scientific, and Technical Consulting Services | 3770 | $218M | $12.8M | $0 |
| Merchant Wholesalers, Nondurable Goods (4244 and 4248 only) | 2280 | $91.7M | $5.4M | $0 |
| Other Support Services | 1630 | $76.4M | $4.5M | $0 |
| Wholesale Trade Agents and Brokers | 1400 | $67.3M | $3.9M | $0 |
| Beer, Wine, and Liquor Retailers | 390 | $20.4M | $1.2M | $0 |
| Merchant Wholesalers, Durable Goods (4232, 4233, 4235, 4236, 4237, and 4239 only) | 450 | $20.3M | $1.2M | $0 |
| Promoters of Performing Arts, Sports, and Similar Events | 360 | $20.3M | $1.2M | $0 |