Advertising Sales Agents
Every task in this role, whether it passes the census's structural hand-over screen, which models pass it, and why. It is a screen, not a claim about what AI can do: a task can pass and still be beyond the systems of the day. The stricter and looser rules re-vote every task, and small differences between roles are noise.
Passes the screen · 1 of 20 tasks
Provide clients with estimates of the costs of advertising products or services.
quick to check, an existing check settles it, and a mistake is cheap · 7.1% of the role's time · $501M · all three pass it
Does not pass
Maintain assigned account bases while developing new accounts.
reason given most often: nobody can tell quickly whether it worked · 8.3% of the role's time · $585M
Locate and contact potential clients to offer advertising services.
reason given most often: no existing check settles it · 7.2% of the role's time · $508M
Process all correspondence and paperwork related to accounts.
reason given most often: no existing check settles it · 6.9% of the role's time · $490M
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
reason given most often: no existing check settles it · 6.4% of the role's time · $449M
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
reason given most often: no existing check settles it · 6.3% of the role's time · $446M
Recommend appropriate sizes and formats for advertising, depending on medium used.
reason given most often: no existing check settles it · 5.9% of the role's time · $414M · passed by Claude Sonnet · the models disagreed · waiting on a check
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
reason given most often: nobody can tell quickly whether it worked · 5.7% of the role's time · $405M
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
reason given most often: no existing check settles it · 5.7% of the role's time · $404M · waiting on a check
Write copy as part of layout.
reason given most often: no existing check settles it · 5.3% of the role's time · $378M · waiting on a check
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
reason given most often: no existing check settles it · 5.2% of the role's time · $367M
Deliver advertising or illustration proofs to customers for approval.
physical work, outside the screen · 5.0% of the role's time · $356M
Draw up contracts for advertising work, and collect payments due.
reason given most often: nobody can tell quickly whether it worked · 4.5% of the role's time · $320M
Inform customers of available options for advertisement artwork, and provide samples.
reason given most often: no existing check settles it · 4.5% of the role's time · $317M · passed by GPT-6 Sol · the models disagreed · waiting on a check
Identify new advertising markets, and propose products to serve them.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 3.5% of the role's time · $245M
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 3.4% of the role's time · $243M
Gather all relevant material for bid processes, and coordinate bidding and contract approval.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 3.4% of the role's time · $241M
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
physical work, outside the screen · 2.8% of the role's time · $196M
Arrange for commercial taping sessions, and accompany clients to sessions.
physical work, outside the screen · 1.9% of the role's time · $131M
Write sales outlines for use by staff.
reason given most often: no existing check settles it · 1.0% of the role's time · $67.8M · waiting on a check
Where this role works
| Industry | Workers | Wage bill | Passes the screen | All three pass |
|---|---|---|---|---|
| Advertising, Public Relations, and Related Services | 46,720 | $3.6B | $256M | $256M |
| Newspaper, Periodical, Book, and Directory Publishers | 17,080 | $1.1B | $76.6M | $76.6M |
| Radio and Television Broadcasting Stations | 11,250 | $818M | $58.0M | $58.0M |
| Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers | 6380 | $651M | $46.2M | $46.2M |
| Management, Scientific, and Technical Consulting Services | 3020 | $186M | $13.2M | $13.2M |
| Web Search Portals, Libraries, Archives, and Other Information Services | 2180 | $166M | $11.8M | $11.8M |
| Telecommunications | 1980 | $121M | $8.6M | $8.6M |
| Management of Companies and Enterprises | 1030 | $94.3M | $6.7M | $6.7M |
| Motion Picture and Video Industries | 880 | $86.3M | $6.1M | $6.1M |
| Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services | 1020 | $77.9M | $5.5M | $5.5M |