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Census · Marketing · occupation code 27-3043

Writers and Authors

Every task in this role, whether it passes the census's structural hand-over screen, which models pass it, and why. It is a screen, not a claim about what AI can do: a task can pass and still be beyond the systems of the day. The stricter and looser rules re-vote every task, and small differences between roles are noise.

Passes the screen · 1 of 36 tasks

  • Prepare works in appropriate format for publication, and send them to publishers or producers.

    quick to check, an existing check settles it, and a mistake is cheap · 2.9% of the role's time · $114M · passed by Gemini 3.1 Pro, GPT-6 Sol · the models disagreed

Does not pass

  • Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.

    reason given most often: no existing check settles it · 7.6% of the role's time · $296M · waiting on a check

  • Develop factors such as themes, plots, characterizations, psychological analyses, historical environments, action, and dialogue to create material.

    reason given most often: no existing check settles it · 6.1% of the role's time · $240M · waiting on a check

  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.

    reason given most often: no existing check settles it · 6.0% of the role's time · $233M · waiting on a check

  • Choose subject matter and suitable form to express personal feelings and experiences or ideas, or to narrate stories or events.

    reason given most often: no existing check settles it · 5.5% of the role's time · $217M · waiting on a check

  • Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.

    reason given most often: no existing check settles it · 4.8% of the role's time · $188M · waiting on a check

  • Write narrative, dramatic, lyric, or other types of poetry for publication.

    reason given most often: no existing check settles it · 4.3% of the role's time · $170M

  • Plan project arrangements or outlines, and organize material accordingly.

    reason given most often: no existing check settles it · 3.8% of the role's time · $147M · waiting on a check

  • Vary language and tone of messages based on product and medium.

    reason given most often: no existing check settles it · 3.5% of the role's time · $138M · waiting on a check

  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.

    reason given most often: no existing check settles it · 3.1% of the role's time · $121M · waiting on a check

  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 3.1% of the role's time · $120M

  • Present drafts and ideas to clients.

    reason given most often: no existing check settles it · 3.0% of the role's time · $118M · waiting on a check

  • Collaborate with other writers on specific projects.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.6% of the role's time · $103M

  • Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.

    reason given most often: no existing check settles it · 2.6% of the role's time · $103M · waiting on a check

  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.

    reason given most often: no existing check settles it · 2.6% of the role's time · $103M · waiting on a check

  • Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.

    reason given most often: no existing check settles it · 2.6% of the role's time · $103M · waiting on a check

  • Follow appropriate procedures to get copyrights for completed work.

    reason given most often: nobody can tell quickly whether it worked · 2.6% of the role's time · $103M

  • Plan project arrangements or outlines, and organize material accordingly.

    reason given most often: no existing check settles it · 2.6% of the role's time · $103M · waiting on a check

  • Prepare works in appropriate format for publication, and send them to publishers or producers.

    reason given most often: nobody can tell quickly whether it worked · 2.6% of the role's time · $103M

  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.

    reason given most often: no existing check settles it · 2.6% of the role's time · $103M

  • Work with staff to develop script, story, or advertising concepts.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.6% of the role's time · $103M

  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.6% of the role's time · $103M

  • Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.

    reason given most often: no existing check settles it · 2.6% of the role's time · $103M

  • Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.6% of the role's time · $103M

  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.

    reason given most often: no existing check settles it · 2.2% of the role's time · $87.8M · waiting on a check

  • Confer with clients, editors, publishers, or producers to discuss changes or revisions to written material.

    reason given most often: no existing check settles it · 2.0% of the role's time · $77.5M · waiting on a check

  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 1.8% of the role's time · $69.5M

  • Collaborate with other writers on specific projects.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 1.4% of the role's time · $56.7M

  • Write words to fit musical compositions, including lyrics for operas, musical plays, and choral works.

    reason given most often: no existing check settles it · 1.4% of the role's time · $55.3M · waiting on a check

  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.

    reason given most often: no existing check settles it · 1.1% of the role's time · $44.0M

  • Adapt text to accommodate musical requirements of composers and singers.

    reason given most often: no existing check settles it · 1.1% of the role's time · $42.1M · waiting on a check

  • Teach writing classes.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 0.9% of the role's time · $37.0M

  • Attend book launches and publicity events, or conduct public readings.

    physical work, outside the screen · 0.9% of the role's time · $33.6M

  • Write humorous material for publication, or for performances such as comedy routines, gags, and comedy shows.

    reason given most often: no existing check settles it · 0.8% of the role's time · $31.3M

  • Conduct research and interviews to determine which of a product's selling features should be promoted.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 0.7% of the role's time · $26.9M

  • Follow appropriate procedures to get copyrights for completed work.

    reason given most often: nobody can tell quickly whether it worked · 0.5% of the role's time · $19.8M

Where this role works