Public Relations Specialists
Every task in this role, whether it passes the census's structural hand-over screen, which models pass it, and why. It is a screen, not a claim about what AI can do: a task can pass and still be beyond the systems of the day. The stricter and looser rules re-vote every task, and small differences between roles are noise.
Passes the screen · 0 of 18 tasks
No task in this role passes the screen.
Does not pass
Post and update content on the company's Web site and social media outlets.
reason given most often: no existing check settles it · 12.5% of the role's time · $2.8B · waiting on a check
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
reason given most often: no existing check settles it · 12.0% of the role's time · $2.7B
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it, and a failure is too expensive · 10.7% of the role's time · $2.4B
Write press releases or other media communications to promote clients.
reason given most often: no existing check settles it · 9.8% of the role's time · $2.2B · waiting on a check
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it, and a failure is too expensive · 7.9% of the role's time · $1.8B
Coach client representatives in effective communication with the public or with employees.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 7.3% of the role's time · $1.6B
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 7.1% of the role's time · $1.6B
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 5.2% of the role's time · $1.2B
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
reason given most often: no existing check settles it · 5.1% of the role's time · $1.1B
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
reason given most often: no existing check settles it · 4.5% of the role's time · $998M
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 4.1% of the role's time · $909M
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 3.5% of the role's time · $789M
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 3.2% of the role's time · $721M
Prepare or deliver speeches to further public relations objectives.
reason given most often: no existing check settles it · 2.0% of the role's time · $437M
Coordinate public responses to environmental management incidents or conflicts.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it, and a failure is too expensive · 1.5% of the role's time · $339M
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
reason given most often: no existing check settles it · 1.5% of the role's time · $327M
Purchase advertising space or time as required to promote client's product or agenda.
reason given most often: nobody can tell quickly whether it worked · 1.4% of the role's time · $319M · passed by Claude Sonnet · the models disagreed
Develop marketing campaigns for environmental technologies or services.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 0.8% of the role's time · $171M
Where this role works
| Industry | Workers | Wage bill | Passes the screen | All three pass |
|---|---|---|---|---|
| Advertising, Public Relations, and Related Services | 39,210 | $3.7B | $0 | $0 |
| Colleges, Universities, and Professional Schools | 20,090 | $1.4B | $0 | $0 |
| Business, Professional, Labor, Political, and Similar Organizations | 16,500 | $1.4B | $0 | $0 |
| Management of Companies and Enterprises | 13,640 | $1.3B | $0 | $0 |
| Local Government, excluding Schools and Hospitals (OEWS Designation) | 15,860 | $1.2B | $0 | $0 |
| Social Advocacy Organizations | 11,830 | $861M | $0 | $0 |
| Federal Executive Branch (OEWS Designation) | 6800 | $779M | $0 | $0 |
| Management, Scientific, and Technical Consulting Services | 8430 | $664M | $0 | $0 |
| Computer Systems Design and Related Services | 6080 | $597M | $0 | $0 |
| Elementary and Secondary Schools | 8410 | $585M | $0 | $0 |