Public Relations Managers
Every task in this role, whether it passes the census's structural hand-over screen, which models pass it, and why. It is a screen, not a claim about what AI can do: a task can pass and still be beyond the systems of the day. The stricter and looser rules re-vote every task, and small differences between roles are noise.
Passes the screen · 0 of 20 tasks
No task in this role passes the screen.
Does not pass
Assign, supervise, and review the activities of public relations staff.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 5.0% of the role's time · $608M
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
reason given most often: no existing check settles it · 5.0% of the role's time · $608M
Design and edit promotional publications, such as brochures.
reason given most often: no existing check settles it · 5.0% of the role's time · $608M · waiting on a check
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 5.0% of the role's time · $608M
Develop, implement, or maintain crisis communication plans.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it, and a failure is too expensive · 5.0% of the role's time · $608M
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 5.0% of the role's time · $608M
Draft speeches for company executives and arrange interviews and other forms of contact for them.
reason given most often: no existing check settles it · 5.0% of the role's time · $608M
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 5.0% of the role's time · $608M
Evaluate advertising and promotion programs for compatibility with public relations efforts.
reason given most often: no existing check settles it · 5.0% of the role's time · $608M · waiting on a check
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 5.0% of the role's time · $608M
Formulate policies and procedures related to public information programs, working with public relations executives.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 5.0% of the role's time · $608M
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 5.0% of the role's time · $608M
Maintain company archives.
physical work, outside the screen · 5.0% of the role's time · $608M
Manage communications budgets.
reason given most often: nobody can tell quickly whether it worked · 5.0% of the role's time · $608M
Manage in-house communication courses.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 5.0% of the role's time · $608M
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
physical work, outside the screen · 5.0% of the role's time · $608M
Observe and report on social, economic, and political trends that might affect employers.
reason given most often: no existing check settles it · 5.0% of the role's time · $608M
Produce films and other video products, regulate their distribution, and operate film library.
physical work, outside the screen · 5.0% of the role's time · $608M
Respond to requests for information about employers' activities or status.
reason given most often: no existing check settles it · 5.0% of the role's time · $608M
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
reason given most often: no existing check settles it · 5.0% of the role's time · $608M · waiting on a check
Where this role works
| Industry | Workers | Wage bill | Passes the screen | All three pass |
|---|---|---|---|---|
| Advertising, Public Relations, and Related Services | 9340 | $2.0B | $0 | $0 |
| Management of Companies and Enterprises | 7060 | $1.4B | $0 | $0 |
| Business, Professional, Labor, Political, and Similar Organizations | 5740 | $923M | $0 | $0 |
| Colleges, Universities, and Professional Schools | 5600 | $683M | $0 | $0 |
| Computer Systems Design and Related Services | 2470 | $487M | $0 | $0 |
| Local Government, excluding Schools and Hospitals (OEWS Designation) | 3800 | $473M | $0 | $0 |
| Scientific Research and Development Services | 1860 | $401M | $0 | $0 |
| Social Advocacy Organizations | 2990 | $397M | $0 | $0 |
| Management, Scientific, and Technical Consulting Services | 2320 | $372M | $0 | $0 |
| Grantmaking and Giving Services | 2200 | $338M | $0 | $0 |