Advertising and Promotions Managers
Every task in this role, whether it passes the census's structural hand-over screen, which models pass it, and why. It is a screen, not a claim about what AI can do: a task can pass and still be beyond the systems of the day. The stricter and looser rules re-vote every task, and small differences between roles are noise.
Passes the screen · 0 of 30 tasks
No task in this role passes the screen.
Does not pass
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
reason given most often: no existing check settles it · 6.8% of the role's time · $195M
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 6.8% of the role's time · $194M
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
reason given most often: no existing check settles it · 5.8% of the role's time · $164M · waiting on a check
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 4.9% of the role's time · $139M
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 4.8% of the role's time · $136M
Plan and execute advertising policies and strategies for organizations.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 4.6% of the role's time · $132M
Contact organizations to explain services and facilities offered.
reason given most often: no existing check settles it · 3.9% of the role's time · $110M · waiting on a check
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 3.6% of the role's time · $104M
Train and direct workers engaged in developing and producing advertisements.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 3.4% of the role's time · $98.0M
Coordinate with the media to disseminate advertising.
reason given most often: nobody can tell quickly whether it worked · 3.1% of the role's time · $89.6M
Analyze marketing or sales trends to forecast future conditions.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.9% of the role's time · $83.5M
Analyze the effectiveness of marketing tactics or channels.
reason given most often: no existing check settles it · 2.9% of the role's time · $83.5M
Attend or participate in conferences, community events, and promotional events related to products or technologies.
physical work, outside the screen · 2.9% of the role's time · $83.5M
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.9% of the role's time · $83.5M
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.9% of the role's time · $83.5M
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
reason given most often: no existing check settles it · 2.9% of the role's time · $83.5M
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it, and a failure is too expensive · 2.9% of the role's time · $83.5M
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.9% of the role's time · $83.5M
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
reason given most often: no existing check settles it · 2.9% of the role's time · $83.5M · waiting on a check
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
reason given most often: no existing check settles it · 2.9% of the role's time · $83.5M · waiting on a check
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.9% of the role's time · $83.3M
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
reason given most often: no existing check settles it · 2.9% of the role's time · $82.5M
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.8% of the role's time · $79.2M
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.7% of the role's time · $78.0M
Prepare and negotiate advertising and sales contracts.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it, and a failure is too expensive · 2.7% of the role's time · $77.0M
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.3% of the role's time · $67.0M
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.3% of the role's time · $65.3M
Prepare budgets and submit estimates for program costs as part of campaign plan development.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 1.9% of the role's time · $53.8M
Direct and coordinate product research and development.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it, and a failure is too expensive · 1.4% of the role's time · $38.8M
Represent company at trade association meetings to promote products.
reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 1.2% of the role's time · $32.9M
Where this role works
| Industry | Workers | Wage bill | Passes the screen | All three pass |
|---|---|---|---|---|
| Advertising, Public Relations, and Related Services | 10,360 | $1.6B | $0 | $0 |
| Management of Companies and Enterprises | 1580 | $310M | $0 | $0 |
| Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers | 610 | $141M | $0 | $0 |
| Newspaper, Periodical, Book, and Directory Publishers | 760 | $77.7M | $0 | $0 |
| Computer Systems Design and Related Services | 510 | $76.2M | $0 | $0 |
| Web Search Portals, Libraries, Archives, and Other Information Services | 260 | $58.6M | $0 | $0 |
| Taxi and Limousine Service | 230 | $54.9M | $0 | $0 |
| Radio and Television Broadcasting Stations | 400 | $52.4M | $0 | $0 |
| Merchant Wholesalers, Durable Goods (4232, 4233, 4235, 4236, 4237, and 4239 only) | 180 | $34.9M | $0 | $0 |
| Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services | 250 | $33.4M | $0 | $0 |