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Census · Operations · occupation code 11-2011

Advertising and Promotions Managers

Every task in this role, whether it passes the census's structural hand-over screen, which models pass it, and why. It is a screen, not a claim about what AI can do: a task can pass and still be beyond the systems of the day. The stricter and looser rules re-vote every task, and small differences between roles are noise.

Passes the screen · 0 of 30 tasks

No task in this role passes the screen.

Does not pass

  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

    reason given most often: no existing check settles it · 6.8% of the role's time · $195M

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 6.8% of the role's time · $194M

  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

    reason given most often: no existing check settles it · 5.8% of the role's time · $164M · waiting on a check

  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 4.9% of the role's time · $139M

  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 4.8% of the role's time · $136M

  • Plan and execute advertising policies and strategies for organizations.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 4.6% of the role's time · $132M

  • Contact organizations to explain services and facilities offered.

    reason given most often: no existing check settles it · 3.9% of the role's time · $110M · waiting on a check

  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 3.6% of the role's time · $104M

  • Train and direct workers engaged in developing and producing advertisements.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 3.4% of the role's time · $98.0M

  • Coordinate with the media to disseminate advertising.

    reason given most often: nobody can tell quickly whether it worked · 3.1% of the role's time · $89.6M

  • Analyze marketing or sales trends to forecast future conditions.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.9% of the role's time · $83.5M

  • Analyze the effectiveness of marketing tactics or channels.

    reason given most often: no existing check settles it · 2.9% of the role's time · $83.5M

  • Attend or participate in conferences, community events, and promotional events related to products or technologies.

    physical work, outside the screen · 2.9% of the role's time · $83.5M

  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.9% of the role's time · $83.5M

  • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.9% of the role's time · $83.5M

  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.

    reason given most often: no existing check settles it · 2.9% of the role's time · $83.5M

  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it, and a failure is too expensive · 2.9% of the role's time · $83.5M

  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.9% of the role's time · $83.5M

  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.

    reason given most often: no existing check settles it · 2.9% of the role's time · $83.5M · waiting on a check

  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

    reason given most often: no existing check settles it · 2.9% of the role's time · $83.5M · waiting on a check

  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.9% of the role's time · $83.3M

  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.

    reason given most often: no existing check settles it · 2.9% of the role's time · $82.5M

  • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.8% of the role's time · $79.2M

  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.7% of the role's time · $78.0M

  • Prepare and negotiate advertising and sales contracts.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it, and a failure is too expensive · 2.7% of the role's time · $77.0M

  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.3% of the role's time · $67.0M

  • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 2.3% of the role's time · $65.3M

  • Prepare budgets and submit estimates for program costs as part of campaign plan development.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 1.9% of the role's time · $53.8M

  • Direct and coordinate product research and development.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it, and a failure is too expensive · 1.4% of the role's time · $38.8M

  • Represent company at trade association meetings to promote products.

    reason given most often: nobody can tell quickly whether it worked, and no existing check settles it · 1.2% of the role's time · $32.9M

Where this role works